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Goldsmiths, University of London: Promotional Media: Public Relations, Advertising and Marketing
| Institution | Goldsmiths, University of London View institution profile |
|---|---|
| Department | Media, Communications and Cultural Studies |
| Web | https://www.gold.ac.uk/ |
| Study type | Taught |
MA
Summary
**The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques**
- You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.
- At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.
- The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**The questions we explore**
- We want you to understand the existing power struggles between traditional and emerging promotional professions, therefore, this programme will look at public relations, advertising, and marketing as inter-related disciplines, drawing on theoretical and professional debates around industry issues as they happen.
- You will explore, for example, the implications of digital platformisation on the increasingly data-driven nature of promotional work, including the use of Artificial Intelligence and automation, among other topics.
- You’ll also examine current industry expectations and trends, and look at the crossovers between digital skills, creativity, management, and strategy.
**The processes we use**
- This is a theory-based programme, but you’ll have many practice-based options in subjects from different departments; from online news reporting and social media campaigning, to film making fundamentals or design methods, to consumer behaviour or marketing strategy.
- You'll also get the latest insights from industry professionals across PR, advertising and, marketing through our visiting speaker series. Recent industry guests have discussed: earned vs paid media, transmedia storytelling, programmatic advertising, SEO analytics, and social media community management.
- We periodically host public seminars such as Critical Perspectives on Promotional Cultures, with prestigious academic speakers from around the UK.
- You will also be encouraged to attend the Department’s Media Forum, which covers everything from Why Local Journalism Matters, to Reporting Africa.
**The approach we take**
- Note that this isn’t a business studies-style MA. It’s a rigorous, academic programme, which investigates promotional workers, their workplace experiences, and their use of media in today’s campaigns and debates.
- Our compulsory modules apply fields such as sociology, anthropology, feminist studies, digital media and digital cultural studies to public relations, advertising and marketing, exploring how these and other promotional professions work together, where they overlap, and where the tensions lie.
- You also have the freedom to choose optional modules from across theory and practice in different departments.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. You might also be considered if you aren’t a graduate or your degree is in an unrelated field, but have extensive, relevant professional experience in PR, Advertising or Marketing and can show that you have the ability to work at postgraduate level. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Summary
**The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques**
- You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.
- At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.
- The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**The questions we explore**
- We want you to understand the existing power struggles between traditional and emerging promotional professions, therefore, this programme will look at public relations, advertising, and marketing as inter-related disciplines, drawing on theoretical and professional debates around industry issues as they happen.
- You will explore, for example, the implications of digital platformisation on the increasingly data-driven nature of promotional work, including the use of Artificial Intelligence and automation, among other topics.
- You’ll also examine current industry expectations and trends, and look at the crossovers between digital skills, creativity, management, and strategy.
**The processes we use**
- This is a theory-based programme, but you’ll have many practice-based options in subjects from different departments; from online news reporting and social media campaigning, to film making fundamentals or design methods, to consumer behaviour or marketing strategy.
- You'll also get the latest insights from industry professionals across PR, advertising and, marketing through our visiting speaker series. Recent industry guests have discussed: earned vs paid media, transmedia storytelling, programmatic advertising, SEO analytics, and social media community management.
- We periodically host public seminars such as Critical Perspectives on Promotional Cultures, with prestigious academic speakers from around the UK.
- You will also be encouraged to attend the Department’s Media Forum, which covers everything from Why Local Journalism Matters, to Reporting Africa.
**The approach we take**
- Note that this isn’t a business studies-style MA. It’s a rigorous, academic programme, which investigates promotional workers, their workplace experiences, and their use of media in today’s campaigns and debates.
- Our compulsory modules apply fields such as sociology, anthropology, feminist studies, digital media and digital cultural studies to public relations, advertising and marketing, exploring how these and other promotional professions work together, where they overlap, and where the tensions lie.
- You also have the freedom to choose optional modules from across theory and practice in different departments.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. You might also be considered if you aren’t a graduate or your degree is in an unrelated field, but have extensive, relevant professional experience in PR, Advertising or Marketing and can show that you have the ability to work at postgraduate level. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Summary
**The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques**
- You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.
- At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.
- The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**The questions we explore**
- We want you to understand the existing power struggles between traditional and emerging promotional professions, therefore, this programme will look at public relations, advertising, and marketing as inter-related disciplines, drawing on theoretical and professional debates around industry issues as they happen.
- You will explore, for example, the implications of digital platformisation on the increasingly data-driven nature of promotional work, including the use of Artificial Intelligence and automation, among other topics.
- You’ll also examine current industry expectations and trends, and look at the crossovers between digital skills, creativity, management, and strategy.
**The processes we use**
- This is a theory-based programme, but you’ll have many practice-based options in subjects from different departments; from online news reporting and social media campaigning, to film making fundamentals or design methods, to consumer behaviour or marketing strategy.
- You'll also get the latest insights from industry professionals across PR, advertising and, marketing through our visiting speaker series. Recent industry guests have discussed: earned vs paid media, transmedia storytelling, programmatic advertising, SEO analytics, and social media community management.
- We periodically host public seminars such as Critical Perspectives on Promotional Cultures, with prestigious academic speakers from around the UK.
- You will also be encouraged to attend the Department’s Media Forum, which covers everything from Why Local Journalism Matters, to Reporting Africa.
**The approach we take**
- Note that this isn’t a business studies-style MA. It’s a rigorous, academic programme, which investigates promotional workers, their workplace experiences, and their use of media in today’s campaigns and debates.
- Our compulsory modules apply fields such as sociology, anthropology, feminist studies, digital media and digital cultural studies to public relations, advertising and marketing, exploring how these and other promotional professions work together, where they overlap, and where the tensions lie.
- You also have the freedom to choose optional modules from across theory and practice in different departments.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. You might also be considered if you aren’t a graduate or your degree is in an unrelated field, but have extensive, relevant professional experience in PR, Advertising or Marketing and can show that you have the ability to work at postgraduate level. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Summary
**The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques**
- You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.
- At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.
- The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**The questions we explore**
- We want you to understand the existing power struggles between traditional and emerging promotional professions, therefore, this programme will look at public relations, advertising, and marketing as inter-related disciplines, drawing on theoretical and professional debates around industry issues as they happen.
- You will explore, for example, the implications of digital platformisation on the increasingly data-driven nature of promotional work, including the use of Artificial Intelligence and automation, among other topics.
- You’ll also examine current industry expectations and trends, and look at the crossovers between digital skills, creativity, management, and strategy.
**The processes we use**
- This is a theory-based programme, but you’ll have many practice-based options in subjects from different departments; from online news reporting and social media campaigning, to film making fundamentals or design methods, to consumer behaviour or marketing strategy.
- You'll also get the latest insights from industry professionals across PR, advertising and, marketing through our visiting speaker series. Recent industry guests have discussed: earned vs paid media, transmedia storytelling, programmatic advertising, SEO analytics, and social media community management.
- We periodically host public seminars such as Critical Perspectives on Promotional Cultures, with prestigious academic speakers from around the UK.
- You will also be encouraged to attend the Department’s Media Forum, which covers everything from Why Local Journalism Matters, to Reporting Africa.
**The approach we take**
- Note that this isn’t a business studies-style MA. It’s a rigorous, academic programme, which investigates promotional workers, their workplace experiences, and their use of media in today’s campaigns and debates.
- Our compulsory modules apply fields such as sociology, anthropology, feminist studies, digital media and digital cultural studies to public relations, advertising and marketing, exploring how these and other promotional professions work together, where they overlap, and where the tensions lie.
- You also have the freedom to choose optional modules from across theory and practice in different departments.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. You might also be considered if you aren’t a graduate or your degree is in an unrelated field, but have extensive, relevant professional experience in PR, Advertising or Marketing and can show that you have the ability to work at postgraduate level. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Postgraduate Certificate - PgCert
Summary
**This programme in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.**
You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.
It will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.
The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**Study with a career focus**
The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.
You will also develop specialist 'routes' by choosing option modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your qualification can be used in a professional context.
The Department of Media, Communications and Cultural Studies has a strong record of employment prospects for its graduates. Graduates from other postgraduate programmes in the department have won numerous awards for their practice work, and have gone on to a variety of jobs in the media industry and academia.
**Who should apply**
The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students. The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Summary
**This programme in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.**
You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.
It will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.
The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**Study with a career focus**
The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.
You will also develop specialist 'routes' by choosing option modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your qualification can be used in a professional context.
The Department of Media, Communications and Cultural Studies has a strong record of employment prospects for its graduates. Graduates from other postgraduate programmes in the department have won numerous awards for their practice work, and have gone on to a variety of jobs in the media industry and academia.
**Who should apply**
The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students. The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Postgraduate Diploma - PgDip
Summary
**This programme in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.**
You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.
It will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.
The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**Study with a career focus**
The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.
You will also develop specialist 'routes' by choosing option modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your qualification can be used in a professional context.
The Department of Media, Communications and Cultural Studies has a strong record of employment prospects for its graduates. Graduates from other postgraduate programmes in the department have won numerous awards for their practice work, and have gone on to a variety of jobs in the media industry and academia.
**Who should apply**
The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students. The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Summary
**This programme in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.**
You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.
It will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.
The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**Study with a career focus**
The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.
You will also develop specialist 'routes' by choosing option modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your qualification can be used in a professional context.
The Department of Media, Communications and Cultural Studies has a strong record of employment prospects for its graduates. Graduates from other postgraduate programmes in the department have won numerous awards for their practice work, and have gone on to a variety of jobs in the media industry and academia.
**Who should apply**
The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students. The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Summary
**This programme in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.**
You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.
It will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.
The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**Study with a career focus**
The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.
You will also develop specialist 'routes' by choosing option modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your qualification can be used in a professional context.
The Department of Media, Communications and Cultural Studies has a strong record of employment prospects for its graduates. Graduates from other postgraduate programmes in the department have won numerous awards for their practice work, and have gone on to a variety of jobs in the media industry and academia.
**Who should apply**
The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students. The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
Summary
**This programme in Promotional Media: Public Relations, Advertising, and Marketing crosses the formalised boundaries established between media, public relations, marketing, and advertising.**
You will explore contemporary issues in the fields of PR, Advertising, and Marketing, and develop techniques for analysing promotional media texts.
It will also equip you with specific skills that will provide opportunities for career enhancement. You will develop critical and cognitive skills in analysing and interpreting developments in the PR, advertising, and marketing sectors, learn to apply your knowledge and insights to new areas and projects.
The Department of Media, Communications and Cultural Studies has been ranked 2nd in the UK for 'world-leading or internationally excellent' research (Research Excellence Framework, 2021) and 12th in the world (2nd in the UK) in the 2022 QS World Rankings for communication and media studies.
**Study with a career focus**
The programme will equip you with the knowledge and skills necessary to pursue careers related to public relations, advertising, marketing communications, and promotional campaigning. You will be encouraged to seek work experience in relevant institutions during the programme, although these are not compulsory and will not be organised by Goldsmiths.
You will also develop specialist 'routes' by choosing option modules, and provided with access to contemporary industry activity and case studies to gain an understanding of how your qualification can be used in a professional context.
The Department of Media, Communications and Cultural Studies has a strong record of employment prospects for its graduates. Graduates from other postgraduate programmes in the department have won numerous awards for their practice work, and have gone on to a variety of jobs in the media industry and academia.
**Who should apply**
The programme is primarily aimed at students who want to develop their skills or retrain. The Department has strong industry links and hosts a range of events that bring together industry experts, academics and students. The Academic Skills Centre works with academic departments offering bespoke academic literacy sessions and provides a programme of academic skills workshops and one-to-one provision for students throughout the year.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants will normally be expected to hold a good first degree in a relevant subject area. However, consideration will also be given to students without an academic background in a relevant subject area if they have professional experience in this area and are able to demonstrate their ability and commitment to the pursuit of a programme of rigorous academic study. We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world. If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study. |
| Location | Goldsmiths, University of London New Cross London SE14 6NW |
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Our courses and research activities span the creative arts, humanities, social sciences, cultural studies, computing, business and management across 18 academic departments.
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