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University College Dublin: Marketing Practice
| Institution | University College Dublin View institution profile |
|---|---|
| Department | UCD College of Business |
| Web | www.ucd.ie/global |
| internationalenquiries@ucd.ie | |
| Telephone | +353 1 716 8500 |
| Study type | Unknown |
Summary
The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.
Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.
Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.
Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The skills students develop include communication, project management, problem solving, teamwork and client management. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.
The course is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry.
MSc
| Level | Not applicable |
|---|---|
| Entry requirements | Candidates must have an honours degree in Business or another discipline. Candidates will be required to attend a single interview. A short statement (300 words) entitled "Why I should be accepted on the MSc Marketing Practice Degree" should also be submitted. Acceptance is subject to demonstration of an aptitude in marketing. *Ideally suited to students coming directly from undergraduate studies, or with less than 3 years' work experience |
Fees
| EU | 15000 Euros for per year |
|---|---|
| Non EU | 21520 Euros for per year |
Why UCD?
University College Dublin is one of Europe’s leading research-intensive universities. Ranked in the top 1% of institutions worldwide, in the overall 2024 QS World University Rankings, UCD was named 126 in the world.
UCD, Ireland’s Global University, is Ireland’s largest university. Established in 1854, the university has a student body of almost 38,000 students with more than 10,000 international students drawn from 152 countries. UCD is Ireland's leader in graduate education with over 11,000 graduate students; almost a quarter of whom are graduate research students.
Students are attracted to UCD by the strength of its teaching and …
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